ARIUm : TOGETHER WE LIVE

The goal of Together We LIVE stemmed from a need for a brand to take a stance during a difficult social time in the United States. With the brand being in the Real Estate Industry, our goal was to create a campaign that connected with consumers and spoke to a social need for community, love, and togetherness. We selected a local artist to create 3 Murals that featured abstract art with goal of making a piece that joins together in both a physical act and an emotional narrative. Helen created the silhouettes of individuals of all races and backgrounds to be featured and spoke to what community means to her. We activated this across 70+ different locations with banners and had over a 63% participation through social and an engagement increase for community interaction by 28% for the client.

Create a story

The first step to this campaign was to create a foundation as to why the brand was taking a stance, how it was doing so, and what the goal was for the creative that follows.

Social engagement

Banners were created and displayed in over 70+ different locations to create an interaction for branded social content and to explain the goal of #TogetherWeLive. This also opened the door for organic surprise and delight moments.

Make a Brand impact

We produced, stage directed, and went live on Facebook for a brand activation via a concert. We selected VIP winners, gave out free rent, and even featured individuals on social channels to help them in many different ways through tough social and financial times.