ARIUM — H A Y D E N S T U A R T

ARIUM: Building a Brand

I was initially brought in to my role with Nocturnal and CARROLL to create a brand identity for ARIUM and build an ecosystem for it to live in both socially and through Investment Industry channels. I created everything from the logo design to the brand guidelines and everything in between. We created promotional commercials for ARIUM as a brand and for some of its assets underneath the ARIUM umbrella. The video below details some of the lifestyle content we brought in to this Luxury Living Brand and how a apartment can feel more like a home.

ARIUM THE FIVE & Brookhaven LIFESTYLE VIDEOs

BRAND GUIDELINES AND LOGO DESIGN

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Impact Analysis for branding and creative

Throughout the 4 years I worked on this brand I was able to establish the design language, build a visual identity, and create collateral and media that boosted the brand and holding companies newly established success. The ARIUM brand is now able to be franchised and has been done so successfully over 20+ times. The social engagement and identity increased 20% year over year with virtual events reaching over 60,000 prospects in just one video. This series aired six weeks with over 12 episodes. Overall the brand has added immense value in even ways that are hard to quantify but have all contributed to the brand bringing in over $1.5M in profits due to campaigns alone. This is one of a few brands I helped to launch under the Nocturnal flag.